Q1: What is an Auto Dialer?
Q2: What are Auto Attendants?
Q3: What are Predictive Dialers?
Q4: What are Voice Mail Systems?
Q5: How many contacts can be established using these telephony devices?
Q6: Will it work for my business?
Q7: How to justify the cost?
Q8: How you compare and analyze advertising cost v/s Auto dialer / Auto Attendant.
Q9: If everyone is going to be on the Computer Telephony devices or Auto dialer or Predictive dialing devices, doesn't it prove to be less effective?
Q10: Which is the best system for me?
Q1: What is an Auto Dialer?
Ans: Auto Dialers are telephony devices having auto dialing or speed dialing capabilities. These are devices, which are capable of dialing a large number of people automatically through a database or are capable of randomly or sequentially dialing telephone numbers to deliver a unified message or messages. The term Auto Dialer is applicable to a wide range of products available in the market, such as auto dialer telephony computer, predictive dialer, voice-mail system and speed-dial system.
Auto dialers are designed to make outbound calls. They utilize controlled voice activation to record answers to questions. This provides the prospect with a normal conversational environment or interactive environment whereby one can speak in a normal fashion without bothering about pressing buttons on the keypad. Auto dialers are meant to be creating qualified sales leads and finding pre-qualified prospects for your business.
Q2: What are Auto Attendants?
Ans: Inbound automated attendants answer phone calls with a simple message or a menu of choices. Besides, they receive voice mail messages and can transfer calls to other telephone numbers if one has the Centrex telephone service facility or in-house automated call distribution device.
Q3: What are Predictive Dialers?
Ans: Predictive Dialers are devices, which are designed to make sales people more efficient by eliminating dead time between calls. For example, the job of a predictive dialer in a company that sells magazines, with 10 sales people and 20 telephone lines would be to transfer calls to the next available sales person. In other words Predictive dialing is a system that automatically dials the telephone for your telemarketers connecting only live voice contacts to them every 7 - 9 seconds. The way our system does this is by 'listening' and filtering out the answering machines, busy signals, operator intercepts, and other types of nonfunctional calls. This process therefore, increases your telemarketing production by doubling the amount of contacts your telemarketers can make every day.
Q4: What are Voice Mail Systems?
Ans: Voice Mail Systems are one of the devices to process and coordinate inbound calls. The system asks the called party to use the buttons on the telephone's Touch-tone keypad to perform all branching functions. It is not the best method available for lead generation.
Q5: How many contacts can be established using these telephony devices?
Ans: The number of contacts established will depend on many factors. You can easily establish contact with 15,000 to 25,000 people per week on a 4-line system.
The results are determined by the following variables
Success ratio of valid numbers being connected.
Retention time spent by prospect listening to the pitch.
Duration and effectiveness of interaction procedures with
customer.
Efficiency and intelligence built into the device being used to
analyze different situations like answering machine, live people,
disconnected numbers, hang-ups, fax numbers etc.
Q6: Will it work for my business?
Ans: Few factors that determine the number of leads generated are:
- Quality of the software running the dialing campaigns
- Quality of the script used
- Demand for the product/services
- Healthy Business culture Fortunately, all the above variables are controllable. We provide the first two and you take care of the rest to achieve success.
Q7: How to justify the cost?
Ans: As with any other business expense, the initial cost needs to be seen as a startup investment cost and needs to be amortized out. The time span in which one plans to amortize needs to be defined. Once this is defined, we need to divide the number of months by the total investment for the product. This will be the cost per month.
If a quality 4-line system produces 80,000 contacts per month, we divide 80,000 with the monthly cost. If the amortized monthly cost (including the 4-line phone cost) were $500, then $500 divided by 140,000 contacts would have a cost of 0.00357 cents per contact. That is about 3 contacts for each cent.
Q8: How you compare and analyze advertising cost v/s Auto dialer / Auto Attendant.
Ans :Advertising Cost Vs Auto dialers/Auto Attendant
Daily paper 2X2 AD X 52……………………………………= $32,980
Radio 60 Minutes X 20 X1 YR……………………….........= $24,564
Double the amount in major metro areas
Direct Mail ……………………………………………..…....= $38,225
Yellow Pages One display Ad X I YR……………….…….= $4,112
Telemarketers 1 PT X 1 YR……………………………......= $17,877
TV 60 Minutes X 20 X 1MO…………………….…............= $28,000
Q9: If everyone is going to be on the Computer Telephony devices or Auto dialers or Predictive dialing devices, doesn't it prove to be less effective?
Ans: That's the reason why other media forms are not so effective any longer. Everybody is trying to get consumers and market attention through the same old media, day in and day out. Where's the exclusivity of messaging?
Innumerable advertisements in dailies, magazines, on radio, television and other conventional media forms are screaming "offers" at targeted or untargeted market. It has cluttered up the environment to an extent that one offer seems to be overlapping another, diffusing each other's differentials. At the end of the day, it's all falling on deaf ears.
Dialers, on the other hand, have been around for so many years and yet, are the best-kept secret in the world! One reason why the potential has remained untapped is that virtually everyone who currently owns Computer Telephony devices feels that every other person owning such a device is competition.
It is a fact that auto dialers have been around for so many years without gaining the popularity they deserves. It is going to take some time before the concept gains mass popularity and experiences a clutter in its environment.
Q10: Which is the best system for me?
Ans: We realize that it's a difficult task to choose a system. People who have used computer telephony devices in the past may know what to look for in a system, as per their business needs. What you need is a system, which is most efficient, least expensive and user-friendly in nature. The last few years have seen a plethora of Computer telephony systems being introduced in the market. The fact remains that only a few of these work well. To top it all, these systems are also overpriced and not efficient with a poor recognition of what or who is at the other end of the line. Some are built upon the 'voice mail' platform. These are low-priced, low-efficiency systems. These rely heavily on the use of 'tones' on the phone keypad.